Facebook provides each user with a unique email that they can use to update their Facebook with. This way you can email a status update, picture, etc. without needing to access the site or the app, plus it works with any email address.
We can use that email address to cross post from Google+,…
As an entrepreneur, I always hated fund raising — I hated not being in control of situations, I hated being at the mercy of markets and other peoples’ schedules. It’s a hard thing to take, and a very vulnerable feeling, especially when you’re used to running your own company and being mostly in…
“Copy (or text, or words) used in design is a very particular type of creative writing that requires the inspiration of an artist and the control of a craftsman or craftswoman.”
—Mark Shaw, Copywriting: Successful writing for design, advertising and marketing
We don’t really think of business writing as creative writing, in part because the aims of business writing—to sell a service or a product—seem so different than those of creative writing—to express one’s self, to move an audience, to make some kind of social commentary, and so on. But they do have similar challenges for writers, the most important of which is creating just the right tone.
What is tone?
Tone is huge in any kind of writing. Finding a tone is like finding something to wear to an event; your choice to wear jeans, a cocktail dress, or a suit depends on where you’re going. You wouldn’t wear a cocktail dress to a football game, and you wouldn’t wear jeans to a job interview. Hopefully.
The same goes for tone in writing. More than being about a command of language, writing copy for websites (or any kind of business marketing) is about having a command of tone.
I would have liked this telegram better if it had said HONK HONK HONK STOP HONK HONK HONK HONK HONK HONK HONK STOP.
Harpo Marx Telegram to John F. Kennedy July 14, 1960
In this telegram, comedian Harpo Marx congratulates then-Senator John F. Kennedy on receiving the Democratic Party nomination for the Presidency.
Now to address the substance of the animation.
It is not only long, it is dense. As dense as most other animations, while subjecting you to many more raw minutes of this rapid fire data. The events are portrayed nonlinearly. They shift focus between different sessions, planets, and universes, zooming into and out of them, showing them shrink, teleport, or explode spectacularly. We jump to points in a character’s chronology in the future, in the past, and examine frames of reference where chronology has no meaning. This animation is cerebrally challenging to follow. But your understanding of it will be in direct proportion to how well you understood the whole story up to this point. If you followed everything, and remember the key facts, there’s a very good chance you understood everything in the animation easily.
So, let’s take a closer look at what there is to understand.
Do you have cancer? Find out with this fun, flirty quiz!!
1. It’s the middle of class and your crush looks over to see you:
a. Texting him!
b. Paying attention to the teacher. Come on – it’s class!
c. Picking at a large new mole that has recently developed on your forearm!